Andre launched Level Up Creative, his creative consultancy in 2023. He crafted this video to commemorate the occasion. This includes work that he directed, created, and implemented while at NCSOFT, Daybreak Games, and Sony

  • Professional Summary

    Seasoned creative professional with decades of digital expertise has been working in live service video game publishing exclusively for the last 16 years. Launched over a dozen titles while supporting live-game marketing initiatives for countless others. Most recently led a remote team of 10 multi-discpline creative professionals to support numerous game updates and multi-platform and Steam launches.

  • NCSOFT

    Creative Director, Publishing 2015 - 2023

    • Built, managed, and mentored in-house creative team.
    • Concepted and directed marketing initiaitves across the portfolio
    • Supported a multi-platform game launch across multiple regions and channels
    • Directed asset creation for major Steam launch
    • Regularly art directed and collaborated with external agencies and vendors

    Games supported: Guild Wars 2, Fuser, Blade & Soul, Aion, Lineage II

  • DAYBREAK GAMES

    Senior Multimedia Producer 2015

    • Managed the multimedia department
    • Involved in every aspect of creative execution
    • Directed marketing initiaitves across the portfolio
    • Creative lead for branding transition from SOE to Daybreak

    Games supported: Planetside 2, H1Z1, EverQuest, EverQuest II

  • SONY

    Multimedia Producer 2007 - 2015

    • Managed the multimedia department
    • Involved in every aspect of creative execution
    • Directed marketing initiaitves across the portfolio
    • Creative lead for branding transition from SOE to Daybreak

    Games supported: EverQuest, EverQuest II, Free Realms, DC Universe Online

  • LJG PARTNERS

    Creative Director 1995 - 2007

    • Managed the multimedia department
    • Involved in every aspect of creative execution
    • Directed marketing initiaitves across the portfolio
    • Creative lead for branding transition from SOE to Daybreak

NCSOFT (2015-2023)

Andre served as the Creative Director for NCWest’s Publishing division, where he built a dynamic and diverse team to support a live service games portfolio. From websites to key art, social media content and launch sizzle trailers, his team created it all.

Under Andre's leadership, his team played a pivotal role in several successful game launches . From WildStar’s Free-to-play launch to Blade & Soul, and the “End of Dragons” Guild Wars 2 expansion. Other highlights include esports tournament support and the very successful Steam launch for Guild Wars 2.

Daybreak Games (2015)

During his tenure as Senior Multimedia Manager, Andre led a team of multimedia artists through the launch of a new studio, where they played a pivotal role in generating excitement for the new studio name and branding.

Andre's team also contributed to the successful launch of Daybreak's first game, H1Z1. His small team created multiple videos, behind-the-scenes Dev Diaries, and produced live streams to generate excitement among fans.

SONY (2007-2015)

As Senior Multimedia Manager at Sony Online Entertainment, Andre managed a team of editors and produced marketing videos for all video game titles.

Highlights include: Launching PlanetSide 2, DC Universe Online and Free Realms. His team worked closely with the events team to elevate the annual fan event by providing on-site photography and videography as well as livestreaming the marquis events.

LJG Partners (1995-2007)

LJG Partners was a San Diego-based boutique creative agency where Andre began his career after completing college. During his time at LJG Partners, Andre served in various capacities, including designer, production manager, and eventually Creative Director.

At the time, the agency was at the forefront of pushing the limits of what was possible with computer technology, and Andre thrived on the challenges and opportunities for creativity that came with that.

The client list was extensive and included Walt Disney Imagineering, NBC/Universal, The San Diego Padres, The Avery Dennison Company, Westfield Malls to name just a few.

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